CU Water Cooler


Tuesday, June 12

Morning Sessions

8:00 a.m.–8:45 a.m.
Doors and Registration Desk Open

8:45 a.m.–9:45 a.m.
Happy Money: The Science of Happier Spending
Elizabeth Dunn, University of British Columbia

9:45 a.m.–10:00 a.m.
Tim McAlpine, Currency Marketing

10:00 a.m.–10:40 a.m.
How to...
Name, Company

10:40 a.m.–11:00 a.m.
Refreshment Break

11:00 a.m.–11:40 a.m.
How to Speak to an Audience
Michael Hudson

11:40 a.m.–12:40 p.m.
Sponsored by CUNA Mutual


Afternoon Sessions

12:40 p.m.–1:20 p.m.
How to Improve Your Local Online Brand Reputation
Alexandra Gekas Selby, Callahan & Associates

1:20 p.m.–2:00 p.m.
PechaKucha Speakers
Speaker 1
Speaker 2
Speaker 3
Speaker 4

2:00 p.m.–2:40 p.m.
How to...
Name, Company

2:40 p.m.–3:00 p.m.
Refreshment Break

3:00 p.m.–3:40 p.m.
How To Destroy Credit Unions
Matt Davis, gameFI

3:40 p.m.–4:20 p.m.
How to Build an Inclusive and Dynamic Culture
Ronaldo Hardy, Southwest Louisiana Credit Union

4:20 p.m.–4:30 p.m.
Closing Remarks
Matt Davis, gameFI

6:00 p.m.–8:00 p.m.

Happy Hour at the Majestic

Sponsor will keep the conversation going! Fun? Check. Adult beverages? Appies? Check and check. A room full of credit union professionals? Check. Oh, and the check? It's Sponsor's treat! We'll keep the How To Conference going in style. Drink tickets will be handed out at the door.

Wednesday, June 13

Morning Sessions

8:00 a.m.–8:30 a.m.
Doors and Registration Desk Openn

8:30 a.m.–8:40 a.m.
Day 2 Kick-off
Matt Davis, gameFI

8:40 a.m.–9:20 a.m.
How to Approach Advocacy
Diana Dykstra, California & Nevada Credit Union Leagues, CEO

9:20 a.m.–10:00 a.m.
How to Save Small Credit Unions (and Why That's Important)
Amanda Thomas McMeans, TwoScore

10:00 a.m.–10:40 a.m.
How to Chart the Future of Financial Services Technology
Mark Sievewright, Sievewright & Associates, CEO

10:40 a.m.–11:00 a.m.
Refreshment Break

11:00 a.m.–11:40 a.m.
How to Make Your Community Charter Meaningful
David Klavitter

11:40 a.m.–12:40 p.m.
Sponsored by Currency and gameFI

Afternoon sessions

12:40 p.m.–1:20 p.m.
How to Make an Impact and a Profit
Mike Higgins, Mike Higgins & Associates, CEO

1:20 p.m.–1:50 p.m.
Pecha Kucha Speakers
Speaker 5
Speaker 6
Speaker 7
Speaker 8

1:50 p.m.–2:50 p.m.
Name, Company

2:50 p.m.–3:10 p.m.
Refreshment Break

3:10 p.m.–3:50 p.m.
How to...
Name, Company

4:00 p.m.–4:15 p.m.
Rewind and Takeaways
Matt Davis & Tim McAlpine



Since Madison is the hub of the credit union industry, we expect tickets to sell out quickly. Attendance includes lunch, light snacks and beverages throughout each day. Breakfast and dinner are on your own. 

$649 CU EMPLOYEES • $1,599 FOUR PACK • $2,099 SIX PACK • $849 VENDORS

Cancellation policy: All ticket purchases are non-refundable and cannot be transferred to future events. If you cannot attend the event, you can transfer your registration to another person for the 2018 event only.