CU Water Cooler

Agenda


Tuesday, June 12

Morning Sessions

8:00 a.m.–8:45 a.m.
Doors and Registration Desk Open

8:45 a.m.–9:45 a.m.
How to Turn Money into Happiness
Elizabeth Dunn, University of British Columbia

9:45 a.m.–10:00 a.m.
Welcome
Tim McAlpine, Currency Marketing

10:00 a.m.–10:40 a.m.
How to Build an Engaged Board
Cristina Farmus, Purdue Federal Credit Union

10:40 a.m.–11:00 a.m.
Refreshment Break

11:00 a.m.–11:40 a.m.
How to Speak to Any Audience
Michael Hudson

11:40 a.m.–12:40 p.m.
Lunch
Sponsored by CUNA Mutual

 

Afternoon Sessions

12:40 p.m.–1:20 p.m.
How to Improve Your Local Online Brand Reputation
Alexandra Gekas Selby, Callahan & Associates

1:20 p.m.–2:00 p.m.
PechaKucha Speakers
Own It!—Mollie Bell
A Better Call to Action—Sam Brownell
Why Ideas Need Sex Too—Kent Dicken
So What Do You Do for Fun?—Larissa Walkiw

2:00 p.m.–2:40 p.m.
How to Design Decisions
Stefanie Norvaisas, Design Concepts

2:40 p.m.–3:00 p.m.
Refreshment Break

3:00 p.m.–3:40 p.m.
How to Go Agile
Matt Davis, gameFI

3:40 p.m.–4:20 p.m.
How to Build an Inclusive and Dynamic Culture
Ronaldo Hardy, Southwest Louisiana Credit Union

4:20 p.m.–4:30 p.m.
Closing Remarks
Matt Davis, gameFI


6:00 p.m.–8:00 p.m.

Happy Hour at the Majestic

We will keep the conversation going! Fun? Check. Adult beverages? Appies? Check and check. A room full of credit union professionals? Check. Oh, and the check? It's Sponsor's treat! We'll keep the How To Conference going in style. Drink tickets will be handed out at the door.


Wednesday, June 13

Morning Sessions

8:00 a.m.–8:30 a.m.
Doors and Registration Desk Openn

8:30 a.m.–8:40 a.m.
Day 2 Kick-off
Matt Davis, gameFI

8:40 a.m.–9:20 a.m.
How to Get Big Things Done When Getting Anything Done Seems Impossible
Diana Dykstra, California & Nevada Credit Union Leagues, CEO

9:20 a.m.–10:00 a.m.
How to Save Small Credit Unions (and Why That's Important)
Amanda Thomas, TwoScore

10:00 a.m.–10:40 a.m.
How to Chart the Future of Financial Services Technology
Mark Sievewright, Sievewright & Associates, CEO

10:40 a.m.–11:00 a.m.
Refreshment Break

11:00 a.m.–11:40 a.m.
How to Avoid the 5 Most Deadly Digital Marketing Mistakes
James Robert Lay, Digital Growth Institute

11:40 a.m.–12:40 p.m.
Lunch
Sponsored by Happy Money

 

Afternoon sessions

12:40 p.m.–1:20 p.m.
How to Make an Impact and a Profit
Mike Higgins, Mike Higgins & Associates, CEO

1:20 p.m.–2:00 p.m.
Pecha Kucha Speakers
Title to Come—Adam Lee
How to Embrace the 10%—Alan Davis
Future of Credit Unions: The Next 10 Years—Nikhil Lakhanpal
The Birds & The Bees of Collaboration—Laura Eblen & Chris Court

2:00 p.m.–2:40 p.m.
How to Build Stronger Bonds with Members
David Klavitter

2:40 p.m.–3:00 p.m.
Refreshment Break

3:00 p.m.–4:00 p.m.
How Do You Do It?
Experts from Our Audience

4:00 p.m.–4:15 p.m.
Rewind and Takeaways
Matt Davis & Tim McAlpine



 

Register

Since Madison is the hub of the credit union industry, we expect tickets to sell out quickly. Attendance includes lunch, light snacks and beverages throughout each day. Breakfast and dinner are on your own. 

$649 CU EMPLOYEES • $1,599 FOUR PACK • $2,099 SIX PACK • $849 VENDORS

Cancellation policy: All ticket purchases are non-refundable and cannot be transferred to future events. If you cannot attend the event, you can transfer your registration to another person for the 2018 event only.