Liquid Lunch #31

Kelley Parks talks with Anne Legg, Chair of the CUNA Marketing and Business Development Council (CMBDC) and VP-Marketing Cabrillo Credit Union and Sean McDonald, Vice-Chair of CMBDC and CMO of Liberty Savings Federal Credit Union chat about how to operate the marketing function in the current economic environment. What size is the right size for a marketing department? How do you get things done being under-funded and short-staffed? How do you make your case for investing in marketing with a credit union CFO?

Also, Brent Dixon announces his speaker choice for the CU Water Cooler Symposium,  Paul McEnany from Hee-Haw Marketing.

You may download the show directly as a .mp3 by clicking here: Liquid Lunch #31 or use the below player.


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Posted on August 16, 2010 .