Marketing to Women

Women continue to control more and more money, so how can you get them into your credit union? On Jan. 18 at 12 noon ET, Jennifer O’Connell of PARTNERS+simons, a Boston-based brand communications firm, will share two key strategies to truly identifying with “her.” hari Storm, senior vice president/chief marketing officer at Verity Credit Union, home of the VerityMom will be talking about her CU’s programs to attract women. Credit Union Times Editor-in-Chief Sarah Snell Cooke, and Senior Reporter Myriam DiGiovanni will be joined by credit union advocate and marketer Roger Conant.

Posted on January 14, 2011 .