Today's Links 01/12

Top link: The Marketing Implications Of Millennials’ Changing Views Of Banks

  • Why should you care? By Ron Shevlin on The Financial Brand, "Not long ago, TechCrunch ran an article titled Millennials Are Destroying Banks, And It’s The Banks’ Fault, which contained the following assertion, 'Millennials aren’t buying crap anymore, destroying businesses that sell crap. Few industries will face a greater struggle targeting these new consumers than banks, who seem wholly unprepared with what to do with us. Indeed, if ever there was a dark evil in the world that millennials as a whole would probably like to see completely destroyed like San Francisco in San Andreas, it is the banking industry.' What nonsense."

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Posted on January 12, 2016 .