- Why should you care? According to Ron Shevlin, the right questions are 1. Does opening bank branches generate incremental demand for account applications? 2. Does closing bank branches reduce the demand for account applications? and 3. What impact does closing bank branches have on customer retention?
Stories of interest
- Answering Work Emails On Your Phone At Night Makes You Bad At Work The Next Day
- How T-Mobile’s New Mobile Banking Service Compares With Simple And Amex Serve
- Free Ride on Facebook Ends for Financial Marketers
Just for nostalgia and inspiration