Today's Links 02/12

Top link: Measuring Customer Loyalty In The 21st Century

  • Why should you care? From Ron Shevlin at The Financial Brand, "It’s time for marketers to reassess their customer metrics, and bring their measurement techniques into the new century. One area, in particular, needs to be updated for the 21st century: Measuring customer loyalty."

Stories of interest

Just for fun

Posted on February 12, 2015 .