- Why should you care? From Deidre Campbell on The Financial Brand, "Meeting people's emotional, rational and societal needs will increase their likelihood to choose, recommend and defend a brand. When consumers feel connected to a brand and trust them to be a good steward in society, they vote with their wallet."
Stories of interest
- Pope: Current System Suffocates Hope, Cooperatives One Solution
- Why Our Trust In Banks Hasn’t Been Restored
- Credit Unions Lead New Round Of 18 Apple Pay Additions
Just for fun