- Why should you care? Rob Rubin says, "When marketing mobile banking services, banks and credit unions tend to focus all their energy on Gen-Y. But there’s a juicier segment to target."
Stories of interest
- Consumers Find Banks Boring, Annoying in Social Channels
- What Small Banks Can Learn from the U.S. Postal Service
- This Generic Brand Video Is The Greatest Thing About The Absolute Worst In Advertising
Just for inspiration