Today's Links 04/09

Top link: What Drives Millennials To Choose A Checking Account?

  • Why should you care? From Rob Rubin on The Financial Brand, "How are Millennials different than other demographic segments? These young financial shoppers don’t consider branches as important as their older counterparts. They prefer low-fee checking products and are more easily influenced by an institution’s reputation and promotions."

Stories of interest

Posted on April 9, 2015 .