Today's Links 07/16

Top link: Financial Institutions Use Real-Time Marketing To Drive Sales

  • Why should you care? The aspiration of most financial services marketers is to leverage the most recent consumer insight available to deliver offers that are both timely and relevant. Greater access to consumer behavior online, and the ability to process and convert this insight into dynamically personalized content and offers, is helping to make 'real-time marketing' a CRM reality for the more advanced banks and credit unions. 

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Posted on July 16, 2014 .