- Why should you care? The aspiration of most financial services marketers is to leverage the most recent consumer insight available to deliver offers that are both timely and relevant. Greater access to consumer behavior online, and the ability to process and convert this insight into dynamically personalized content and offers, is helping to make 'real-time marketing' a CRM reality for the more advanced banks and credit unions.
Stories of interest
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- This Bank Has The Most Loyal Customers
- Instagram Best Practices for Brands
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