- Why should you care? From Achim Griesel on The Financial Brand, "Financial institutions tend to think that people who open accounts online are the most desirable and profitable, and they should concentrate on attracting this type of consumer. But research suggests this isn't necessarily the case."
Stories of interest
- The PFM Mystery: How To Quadruple Adoption Rates?
- Two Words That Kill Innovation
- "Everything Is A Brand", Everything But A Bank
Just for fun