Today's Links 10/20

Top link: Does Bank Advertising Work?

  • Why should you care? From Ron Shevlin on The Financial Brand, "Does bank advertising work. And if so, how? An academic study purports to answer the questions. The study draws on a number of data sources—including a survey fielded by a major marketing research firm, interest rates provided by RateWatch, and advertising spend data from Kantar."

Stories of interest

Posted on October 20, 2015 .