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Keynote Speaker, Elizabeth Dunn

Professor, Psychology Department, Faculty of Arts, UBC

Happy Money: The Science of Happier Spending

Synopsis: If you think money can't buy happiness, you're not spending it right. Elizabeth will present research on the science of spending. Most people recognize that they need professional advice on how to earn, save and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong. Elizabeth will explain why you can get more happiness for your money by following five principles, from choosing experiences over stuff to spending money on others. And the five principles can be used not only by individuals but by credit unions seeking to create happier employees and provide "happier products" to their members.

Happiness researcher, New York Times contributor and co-author of “Happy Money: The Science of Happier Spending.” Mountain biker, skier and surfer. Got attacked by a shark while surfing. Still surfing.

Dr. Elizabeth Dunn is a professor in the Department of Psychology at the University of British Columbia. Dr. Dunn conducts experimental research on self-knowledge and happiness, with a current focus on how mobile technology can both support and undermine human well-being. She is the co-author of Happy Money: The Science of Happier Spending (Simon & Schuster) with Dr. Michael Norton. Her work has appeared in top journals, with three papers published in Science, and she has given talks at PopTech! and TEDx. She was selected as one of the “rising stars” in academia by the Chronicle of Higher Education in 2004 and was an honoree for the 2007 Mind Gym Academic Prize for pioneering work in positive psychology. In 2010, she received a New Investigator Award from the Canadian Institutes of Health Research, as well as UBC’s Robert E. Knox Master Teacher Award. Her research has been featured in hundreds of media outlets around the world, including The New York Times, The Globe and Mail, The London Times, Maclean’s, Time, and CNN. Dr. Dunn is also an avid surfer and skier.


All attendees will receive Dunn’s book, Happy Money: The Science of Happier Spending

Headline Speakers

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Diana Dykstra

California & Nevada Credit Union Leagues, CEO

How to Get Big Things Done When Getting Anything Done Seems Impossible

Synopsis: How can you get car dealerships and credit unions to enthusiastically and seamlessly work together? How can you genuinely let member feedback drive your credit union? How can you get legislators to pay attention to credit unions in an extreme political climate? California and Nevada Credit Union League President/CEO, Diana Dykstra, has done this and more. In this session, Dykstra will unveil tactics and strategies that make the impossible happen, so you can do the same in your part of the credit union movement.

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Alexandra Gekas Selby

Callahan & Associates, VP, Marketing & Engagement

How To Improve Your Local Online Brand Reputation

Synopsis: The way current and potential members are searching for financial services has drastically changed in the past couple of years. In fact, 92% of shoppers start service vetting on local search. When potential members are searching for financial services, will they find your credit union? What will they learn about your brand just from that search? Your online reviews, information on listings pages like Yelp, images tagged to your credit union, and much more can greatly affect your credibility, both positively and negatively. In fact, a single negative review about your credit union can drive away 30 new members. This is one of the many reasons it is so important for credit unions to be on top of their local online brand reputation. But doing that is no easy task. In this session you will learn tips and tricks for improving your local online brand reputation that you can apply at your credit union today.

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Ronaldo Hardy

Southwest Louisiana Credit Union, CEO

How To Build An Inclusive and Dynamic Culture

Synopsis: Do you simply comply with the federal regulations that govern diversity and inclusion, complimented with an annual training video for each employee to view? Have you assessed the value of building diverse teams to catapult your innovative ideas? Obtaining real diversity and inclusion ultimately depends upon the strength of the organizations investment and leadership’s commitment to creating sustainable and inclusive objectives. Many companies understand the legal requirements, but fail to recognize the advantages of putting these issues broadly on their agendas. A robust D, I and E plan can positively affect talent acquisition, talent procurement and marketplace engagement.

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Mike Higgins

Mike Higgins & Associates, CEO

How To Make an Impact and a Profit

Synopsis: Credit unions are not-for-profit organizations that exist to serve their members. If this is the case, then why do leadership teams that operate, and boards that govern, choose to fixate upon (and even celebrate) extracting profit from members as THE indicator of success? Shouldn’t the emphasis be upon creating quantifiable economic value for members, with just enough profit-taking to maintain financial well-being? In this session, we will learn how to strike a balance between making an impact and making a profit. We will look at specific examples of credit unions that do this very well, and others that could use a reminder of why we exist, and who we serve.

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Michael Hudson

Michael Hudson Consulting, CEO

How to Speak to any Audience                                              

Synopsis: It's alarming how many bad "speeches" are delivered every day from stages, in meetings and in one-on-one conversations. The causes are myriad, including little if any training in the art and science of communication, inadequate preparation and rehearsal, failing to understand and focus on the needs of the audience, and sharing too much information that confuses instead of clarifies. But there is a solution—a path that works every time with any audience, and it's not difficult to master. But it does require intentional effort, a commitment to serve your audience and a willingness to share the story only you can share. That means pushing the critical voices out of your head, getting clear on the message you will deliver, and stepping up to share it with those who need to hear it. You credit union and its leaders will increase their impact when mastering speaking to any audience!

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Mark Sievewright

Sievewright & Associates, CEO

How to Chart the Future of Financial Services Technology

Synopsis: We are privileged to be living in the Golden Age of financial services technology. Over the next decade, many of the concepts and technologies that we describe today as emerging—such as the Internet of things, artificial intelligence and wearable technology—will be ubiquitous, and will have redefined and reshaped how we live and interact. Also, the following forecasts create a snapshot of our shared (and global) digital future: there will  be close to a trillion sensors connected to the Internet; about 90% of the world’s population will have readily available access to the Internet; the vast majority of the global population will be using a smartphone to enable that access; and the homes we live in will be “smart” beyond what we can imagine today with a substantial amount of Internet traffic driven by in-home devices and appliances. What changes can we expect to see in financial services over the course of the next decade, and how can credit unions remain relevant and become prevalent in this Golden Age of technology?

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Amanda Thomas McMeans

TwoScore, Founder

How to Save Small Credit Unions (and Why It's Important)

Synopsis: As the credit union industry landscape continues to change and mergers continue to erode the number of credit unions in the United States, many have given up on small credit unions. Sometimes they give up on themselves, but we need to save the good ones. The ones making a big impact in their communities and the lives of their members. They play a seminal part in our industry, and an important place in the financial services market.  Whether you are part of a large credit union, small credit union, league or a business partner, discover why small credit unions will need to be a viable resource for the credit union industry and consumers alike.

Your Hosts

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Matt Davis


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Tim McAlpine

Currency Marketing
President & Creative Director


PechaKucha Speakers

In addition to our headline speakers taking the stage, we'll once again feature a number of PechaKucha speakers. PechaKucha 20x20 is a simple presentation format where you show 20 images, each for 20 seconds. Details to come.


Reserve your spot today

Since Madison is the hub of the credit union industry, we expect tickets to sell out quickly. Attendance includes lunch, light snacks and beverages throughout each day. Breakfast and dinner are on your own. 

$649 CU EMPLOYEES • $1,599 FOUR PACK • $2,099 SIX PACK • $849 VENDORS 

Cancellation policy: All ticket purchases are non-refundable and cannot be transferred to future events. If you cannot attend the event, you can transfer your registration to another person for the 2018 event only.