I have selected Jayson Halladay, CEO and Co-Founder of Piggymojo as my symposium speaker. I love the story behind Piggymojo and think it has excellent lessons for how credit unions can solve consumer problems. Jayson started Piggymojo in response to difficulties he and his friends had to sticking to a budget and saving. Jayson will tell the story behind Piggymojo and how he took a true consumer problem to innovate a solution – just the kind of thinking we need in credit unions.
Here's the official session description:
“The Mojo of Transformational Ideas”
During this session you'll learn how one financial services outsider drew upon a true consumer problem to spark an innovation that changed the way consumers think about money. Jayson Halladay, Founder and CEO of Piggymojo, will tell his story of how a wild idea inspired an innovation that is making noise in the financial services space. He'll help us tap into the mojo of new ideas to ignite the magic of connecting with consumers.
A little more on Jayson… Jayson holds a professional degree in Architecture. He loves design and business, and has combined the two in various previous ventures, including furniture design, architecture, and real estate development. Always interested in new challenges, Jayson started Piggymojo as a response to difficulties he and his friends had sticking to a budget and saving in general. He believes that there are a lot of people who, like himself, don’t find budgeting to be a very effective way to save money. Piggymojo aims to be a more fun, rewarding and fruitful way to save.