CU Water Cooler

CUWCS11: Jim Craig is the Lord of the Ratios

Tim McAlpineComment

Jim Craig won the wild card speaker contest and his talk was titled Lord of the Ratios: ROE and Business Model Exercises to Make Better Business Decisions.

Leveraging his experience as the Vice President, Marketing (or Lord of the Ratios) at 1st Advantage Credit Union, Jim discussed how credit unions might approach decision-making differently (and more effectively) with the nine basic building blocks of business model development. A better business model, he argued, leads to better prioritization of tactics, better ways to measure success, and a better chance of success in a turbulent economic environment.