CU Water Cooler

CU Water Cooler 3.0

Tim McAlpineComment

We first launched the CU Water Cooler in November 2009. Matt Davis had a simple idea. 

"Let's get a dozen credit union thought leaders in the online space to commit themselves to combing through online content to discover the top three to six stories worth reading each day. The goal was to create a centralized point of conversation, and make sure that credit union professionals had no nonsense access to the content that would incite thought, action, debate and progress."

In June 2011, we launched version 2.0 and added weekly discussion posts and launched the first-annual CU Water Cooler Symposium. Fast forward to January 2013, and we're freshening things up again with version 3.0. Our vision for the CU Water Cooler remains very simple.

"The CU Water Cooler is here to help credit union pros see the most important banking, social media, marketing, technology and people stories without having to scour the web every day. We tag daily links, write weekly articles and host an annual symposium. We also showcase the latest posts from top industry blogs."

New stuff

Responsive design

With the new design, say goodbye to awkward zooming, pinching and scrolling, and say hello to content that automatically formats itself to the screen you are on.

Click to enlarge

Editor pages

Each of our editors now have their own page. Check under the editor tab and you'll find individual editor pages with a bio, their latest tagged stories, the articles they've written and their recommended reading with links to Amazon Kindle books. You can also find a nice consolidated view of all tagged stories by all editors.

Expanded CU Industry blog directory

Our CU Industry Blogs page now feature the latest three blog posts from 40 of the top blogs and news websites in the credit union and financial services marketing, branding and social media space. This page will make it very handy for you to find out what's happening across the web!

The core remains the same

Daily links

The original idea of editors tagging stories is still at the core of the CU Water Cooler. When our editors find something interesting on the Web, they tag it. Those tagged stories flow into the tagged story lists on their profile pages. The links shared on the daily links are the best of the best.

Weekly discussions

All of the great content remains and is easier to discover. The page features short excerpts from each story. Every week, one of our editors or a guest author posts a new article. The topics are designed to engage discussion. Get involved. Leave your opinion. Disagree. Agree. Most of all, participate!

Annual symposium

Version 3.0 also comes with another CU Water Cooler Symposium! We're bringing the Symposium back to Nashville for its fourth incarnation. The dates are Thursday, October 17 and Friday, October 18. Get excited!


The event is just in the early planning stages, but we have opened up super early bird tickets for those that don't need to see an agenda and speaker line-up to commit! We've also introduced a $100 credit union employee discount to make it even more affordable. With this discount, you can buy your ticket for $199 until March 31. What are you waiting for?

Thanks for being a part of the CU Water Cooler community.


Tim McAlpine lives in Chilliwack, British Columbia, Canada. He is the President and Creative Director of Currency Marketing, an integrated marketing agency specializing in helping credit unions attract the next generation of members. Tim is best known as the creator of Young & Free.