I've seen it happen time and time again at conferences and online over the past decade. "Where's our Got Milk?"
As a credit union marketer I’m often faced with answering the million dollar question: How do we get people to better understand and want credit union membership.
I recently made a purchase from a company called Origami Owl. The common observer might say that this company sells necklaces.
When I was little, my dad used to sing to me all the time. When I got old enough to sing along, he taught me easy songs that were fun to sing.
Until several months ago, I was in charge of digital at Vancity, and I saw innovation linked inextricably to technology.
Have you ever asked a young person outside of the credit union movement bubble what a credit union is? If you have, then you know that this question will be answered in one of four ways.
Clayton Christensen, Harvard Business School professor and disruptive innovation expert, makes us think, doesn’t he?
Who doesn't want to be Amazon, Starbucks or Zappos? But who can, really? As of April of 2013, I will have worked in the CU Industry for five years.
Whenever I travel with my three daughters, I always insist they dress a certain way—matching and cute. And when I say cute, I mean Gymboree cute, not Justice cute.
We’re all trying to figure ourselves out, aren’t we? Individuals are “finding themselves,” young leaders are finding their way (or maybe they’re not, depending how you look at it), groups are figuring out who they are or who they can’t be, organizations are figuring out their identity, brands are trying to communicate an organization’s essence, and movements (or systems, depending how you look at it) are trying to find their soul.