As a credit union marketer I’m often faced with answering the million dollar question: How do we get people to better understand and want credit union membership.
When Malcolm Gladwell mentioned the Yiddish proverb “To a worm in horseradish, the world is horseradish” in his 2004 New Yorker article The Ketchup Conundrum, he was referencing a conversation with psychophysicist Howard Moskowitz.
Clayton Christensen, Harvard Business School professor and disruptive innovation expert, makes us think, doesn’t he?
Credit unions have mission statements all wrong. Missions have clear beginnings and clear endings. They either start or don't start.
We’re all trying to figure ourselves out, aren’t we? Individuals are “finding themselves,” young leaders are finding their way (or maybe they’re not, depending how you look at it), groups are figuring out who they are or who they can’t be, organizations are figuring out their identity, brands are trying to communicate an organization’s essence, and movements (or systems, depending how you look at it) are trying to find their soul.
According to an interesting new study, low-income consumers are more likely to order bigger portions of food (such as supersize meals) as a way to boost their status. It makes sense right? Typically people buy bigger homes, bigger cars, bigger TVs, etc. because bigger is perceived as better.
This is my follow up to my last two posts, the first on co-opetition and the second on differentiation. One could claim that I'm giving mixed messages. Co-operate but differentiate, how is that possible?
Every now and then a debate emerges among credit unions about the strength of the credit union brand. Many prominent credit unions in British Columbia have dropped the words "credit" and "union" from their brand (including Vancity). Some people are bothered by this. Not me.