CU Water Cooler

differentiation

It's Not Extraordinary If It's The Norm

Matt MongeComment

We’re all trying to figure ourselves out, aren’t we? Individuals are “finding themselves,” young leaders are finding their way (or maybe they’re not, depending how you look at it), groups are figuring out who they are or who they can’t be, organizations are figuring out their identity, brands are trying to communicate an organization’s essence, and movements (or systems, depending how you look at it) are trying to find their soul.

Credit Union Brand or Bland?

William AzaroffComment

Every now and then a debate emerges among credit unions about the strength of the credit union brand. Many prominent credit unions in British Columbia have dropped the words "credit" and "union" from their brand (including Vancity). Some people are bothered by this. Not me.