Recently, Ron Shevlin penned another outstanding post on The Financial Brand, this time about measuring marketing effectiveness. Ron lamented that too often marketers find it a “daunting task” to measure their effectiveness. That got me to thinking.
Mobile banking products are not just for Gen Yers anymore. The usage of mobile devices is nearly ubiquitous now—they are for everyone. Understanding the potential of mobile for credit unions begins with the understanding that it is the first channel most people go to today. It’s not just ‘a’ channel—it’s the first one.
I’m a big fan of Super Bowl Sunday for a few reasons. The game, the music, the family, the food and, of course, the commercials!
Target markets have been the holy grail since the dawn of advertising. Every campaign, every ad, every message starts with the question, ‘who is your company trying to attract as a customer?’ As credit unions, we like to make our target markets as big and encompassing as possible.
One of the best things my mom taught me was a deep appreciation for a big event. Maybe it was her way of “socializing” a family raised in a remote area of Southern Indiana without cable television, I’m not sure.
If your boss is anything like mine I’m sure they have come to you at the end of the year and said, “You know what, Amy, heck with the goals.
I've seen it happen time and time again at conferences and online over the past decade. "Where's our Got Milk?"
Ever been the victim of a "bait and switch"? See an ad for something at a great price, almost too good to be true.
My wife and I were at a restaurant the other night that is famous for its steak fries. You can get a free basket of them to nibble on as an appetizer.
As a credit union marketer I’m often faced with answering the million dollar question: How do we get people to better understand and want credit union membership.