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Seven Tips for Effective Incentive Plans

Mike Higgins, Jr.Comment

Incentive plans too often have unintended consequences. The desire for simplicity leads to misguided or overly narrow focus. Effective plans are robust and thoughtful in design, to keep the message simple and direct. Here is a list of seven things to consider when designing an incentive plan for your credit union.

Take Aim

Shari StormComment

Target markets have been the holy grail since the dawn of advertising. Every campaign, every ad, every message starts with the question, ‘who is your company trying to attract as a customer?’ As credit unions, we like to make our target markets as big and encompassing as possible. 

Screw You Guys, They’re Going Home

Matt MongeComment

That’s what Greg Smith said, and it’s national news now. Before you think this sort of flaming couldn’t happen with one of your former employees (or isn’t already happening in hushed whispers in your hallways), let me assure you that it could (and might already be).

We're Not Sexy and We Don't Know It

Andy JanningComment

It wasn't her fault, of course. The assertion that set me off was well-meaning on its face, and it wasn't even hers. She was checking her iPhone in the middle of Starbucks, trying to figure out why 25 new emails had assaulted her before the foam disappeared into her latte.