June 6-7, 2017 • Madison, Wisconsin

© Andy Janning (shot at previous CU Water Cooler events)

© Andy Janning (shot at previous CU Water Cooler events)


Purpose  |  People  |  Progress

The theme of Disruption 17 by CU Water Cooler is positive disruption—how the world is changing credit unions and how credit unions can change the world. Widely considered the TED Talks of the credit union movement, Disruption 17 brings the top thinkers, leaders and doers in co-operative finance, technology, research and innovation together for a two-day event like no other. We’ve put together a stellar speaker line-up and agenda and we'll be exploring how the credit union purpose, people and progress are being disrupted.


People before profits is the 100-year-old purpose of credit unions. Does this hold up in 2017?  Does the system architecture need to adapt? How do community impact and financial education fit into the overarching purpose of credit unions? 


There is a war for talent going on inside the credit union industry. With half of the standing CEOs set to retire, how will the leadership of credit unions adapt and change? How do we create and nurture culture? How do we engage, retain and recruit top talent?


There are now more Fintech startups than there are credit unions in the United States. How do credit unions keep up and collaborate with these disruptive forces? How will our product offerings evolve and how will we market our relevance?

We picked a venue limited to 175 attendees. Based on past CU Water Cooler events, the audience will be a mix of CEOs, VPs, managers and specialists from all parts of the credit union including leadership, marketing, IT, operations and HR. Plus, we always attract a number of progressive consultants and technology vendors. We encourage you and your peers to attend. You will find the content and conversations stimulating and useful.

“Disrupt: to cause (something) to be unable to continue in the normal way; to interrupt the normal progress or activity of (something)”
— Merriam-Webster

Get the low down

Watch this CUbroadcast episode to learn more




Since Madison is the hub of the credit union industry, we expect tickets to sell out quickly. Attendance includes lunch, light snacks and beverages throughout each day. Breakfast and dinner are on your own. 

$649 CU Employees
$849 Vendors
$1,449 CU Infinity Ticket*


*CU Infinity Ticket: By infinity, we actually mean up to six (6) employees from your credit union (which is still an amazing deal). This ticket type is only available to employees of a credit union and does not include vendors, consultants or CUSO employees.

Cancellation policy: All ticket purchases are non-refundable and cannot be transferred to future events. If you cannot attend the event, you can transfer your registration to another person for the 2017 event only.


Two days of top-notch speakers await

An agenda filled with fresh topics and thought-provoking talent. The line-up includes a mix of outside experts and industry insiders. We guarantee that each speaker will have something unique and interesting to share.

Keynote: Douglas Rushkoff


Media theorist, author, documentarian and world-renowned public intellectual, Douglas Rushkoff has spent his prolific career thinking about how new media and technology are impacting culture, business and the economy. Named one of the world’s 10 most influential thinkers by MIT, Rushkoff has written 15 bestselling books and coined such concepts as “viral media,” “social currency” and “digital natives.” His talks are a culmination of his pioneering work, and an infallible source of what’s to come.

Meet our headliners

Our PechaKucha Speakers

At the center of the movement 

Madison, Wisconsin is known as one of the "best college towns" and one of the "happiest cities in the world." It's also know as "credit union mecca" and is home to many of the credit union movement's key associations and organizations including WOCCU, CUNA, CUNA Mutual, CUES and Filene Research Institute to name a few. We couldn't think of a better place to get together to discuss the future of credit unions! 

© Greater Madison Convention & Visitors Bureau; clockwise from left: Focal Flame Photography, Emily Mills, Emily Mills and Joey Reuteman

© Greater Madison Convention & Visitors Bureau; clockwise from left: Focal Flame Photography, Emily Mills, Emily Mills and Joey Reuteman

The venue and travel

We've all been to too many conferences in beige hotel conference rooms, sitting on uncomfortable stacking chairs, looking at crooked little screens, listening to awful sound and eating rubber chicken. We feel strongly that where we hold our events is as important as who's on the agenda—that's why we're excited to be at the Majestic Theatre, a legendary music venue in the heart of downtown Madison. This convenient location is 15 minutes from the Dane County Regional Airport.

© Majestic Theatre

© Majestic Theatre


Majestic Theatre
115 King Street, Madison, Wisconsin 53703


Planning your trip

For those traveling by plane, there is no need to rent a car. There are plenty of hotels within walking distance. Entertainment and dining options are also a short walk away. Grab a cab to and from the airport and you'll be set!

Our sponsors

Title Sponsors

Currency is a credit union-focused marketing firm. Our unique programs—It’s a Money Thing and Young & Free—focus on helping credit unions raise awareness, build relationships and foster financial empowerment with young adults and families. Our It’s a Money Thing program helps credit unions exceed the fifth co-operative principle—providing education and financial training for members and staff.

A productive frontline staff cannot be left wondering “what’s important?” or “how am I doing?” GameFI leverages game mechanics to drive frontline engagement with strategic priorities, shorten the employee performance feedback loop, make training fun, and optimize productivity, while building a sales and service culture.

Audience Interaction Sponsor

TMG is dedicated to creating customized payments and processing solutions for financial institutions and the consumers they serve. Driven by a spirit of flexibility and collaboration, TMG tailors innovative credit, debit, ATM, prepaid and digital solutions to the needs of its clients. From patent-pending consumer support technologies to expert guidance on portfolio growth strategies, TMG provides personalized solutions that give clients a competitive advantage in an evolving payments landscape. Simply put, TMG makes life easier for financial institutions and their consumers.

Video Spot Sponsors

In 2008, several leading credit unions and credit union service organizations (CUSOs) took a hard look at private student lending in America and believed they could work together to provide a better solution to help students and families pay for college. Credit Union Student Choice was born out of that mission, and today hundreds of credit unions have partnered with Student Choice to offer innovative private student lending and student loan refinance programs that focus on people before profits.

CUNA Mutual Group helps people plan, protect and invest for their future—regardless of their financial standing. The company was founded more than 80 years ago by credit union leaders who were looking for an insurance and investment partner they could trust. Today, CUNA Mutual Group helps credit unions and hardworking Americans build financial security through commercial and personal insurance products; lending and payment security solutions; and risk management, retirement, investment and marketing services.

Brought to you by Currency Marketing, It’s a Money Thing is a full library of effective and affordable financial education content designed to engage and teach young adults while setting your credit union apart. This quality content is ideal for posting to your credit union’s website and social networks and a great way to connect with local educators and students.

The National Credit Union Foundation (the Foundation) is the charitable arm of the U.S. credit union movement and works as a catalyst to improve people’s financial lives through credit unions. Through grants and programs, the Foundation is strengthening financial well-being, igniting passion and instilling knowledge about the credit union difference, and uniting resources to help credit union people during disaster. Donations to the Foundation ultimately enable credit unions to help their members reach life-changing goals and achieve financial freedom.

Speaker Intro Sponsors

Winner of the 2016 NACUSO Next Big Idea Award, and named by American Banker’s Bank Technology News (BTN) as "One of the Top Ten Technology Companies" to watch, Rate Reset provides innovative Loan Acquisition, Retention and Reset Software (LRS™) to credit unions and mortgage companies. The company’s software provides a borrower-initiated interest rate-resetting loan feature that is an alternative to the traditional refinance for both mortgages and auto loans.

Supporting Sponsors

TwoScore is a marketing firm made up of former credit union marketers with a mission to help small credit unions thrive and stay relevant. We work exclusively with credit unions under $100 million in assets and help them achieve their strategic goals through marketing. TwoScore makes having an affordable and experienced VP of marketing possible for small credit unions, which helps them achieve the market advantage and sustainable growth they need.

Sponsorship opportunities

Speaker Intro

Introduce speaker
(first-come, first-choice)
1 sponsor ticket
Logo on website
Mentions from stage
Logo on sponsor slides


Video Spot

We play your promo video
(up to 2 minutes) during event
1 sponsor ticket
Logo on website
Mentions from stage
Logo on sponsor slides



10 minute product demo on stage during event
2 sponsor tickets
Logo on website
Mentions from stage
Logo on sponsor slides


Premium Couch

Couch in front for 3 guests
3 guest and 2 sponsor tickets
Audience-facing banner on back of couch
Logo on website
Mentions from stage
Logo on sponsor slides


Custom sponsorships

We also have a number of custom sponsorship opportunities available as well


Want to sponsor