Welcome to the Cooler!
The CU Water Cooler is here to help credit union pros see the most important banking, social media, marketing, technology and people stories without having to scour the web every day. We tag daily links, write weekly articles and host an annual symposium. We also showcase the latest posts from top industry blogs.
Brought to you by
5th Annual Symposium
September 11-12, 2014
Join 150 people that care deeply about the future of credit unions for two days of fresh speakers, awesome topics and thought-provoking conversations. This year, the event will be held in Austin, Texas at the renowned Alama Drafthouse Rtiz Cinema. Grab your super earlybird tickets today.
Today's essential reading
Lively discussion about topics that matter to credit unions
Being obsessive about your materials isn't the same as being obsessive about your results. If you open up my briefcase on any given day, you'll find six different writing implements that are crucial to my workflow. I'm serious. I do a lot of my work via computer, but there's still a lot of room for analog methods of creativity. I like to keep my writing and drawing muscles strong so that I don't get too reliant on my trusty Macbook.
Ever been the victim of a "bait and switch"? See an ad for something at a great price, almost too good to be true. You go to the store, or website…and they're out of stock. But there are other items available, substitutes, usually. And they're almost always different enough or more expensive enough that you don't buy. You took the bait, they switched the goods, and you're left feeling misled and mistreated. That can't help that company's reputation, can it?
Meet the Editors
Who are these mysterious CU Water Cooler editors you ask? Credit union employees and consultants who have been around the credit union blog-o-sphere since before Twitter! There are no secret handshakes or tattoos, just a shared passion for credit unions, the Internet, fintech and marketing.